Some people specialize in strategy. Some in storytelling. Some in systems. I’ve spent the last several years doing all three, often at the same time, across media, technology, and business.
I’m a strategy consultant operating across business, product, and market intelligence. I collaborate with platforms, founders, and institutions to architect growth systems rooted in behavioral insight, structure, and storytelling.
My career began in the trenches of digital marketing, advertising, and market research, where I helped brands decode consumer psychology and craft campaigns that were not only ROI-positive but also rooted in emotional intelligence.
I wasn’t interested in just pushing products. I was obsessed with behavioral patterns and how storytelling could be reverse-engineered from data. I have a deep fascination with how narratives shape perception and how strategy can scale them.
I’ve collaborated with brands, platforms, institutions, founders, and individuals to design end-to-end growth systems that align narrative intent with data-driven outcomes.
From performance marketing and brand audits to media strategy and full-funnel architecture, I learned to connect what people say with what they feel and what they would eventually remember.
I realized that we have to sell the experience more than the product, because the consumer is ultimately seeking immersion, and I thrive on delivering that. I wasn’t creating ads; I was designing emotional architecture and measuring it in KPIs.
In parallel, I expanded into long-form storytelling through Batasari Studios, a production company I co-founded to tell raw and real stories. We worked across brand films, narrative documentaries, and cause-driven storytelling projects that combined visual ambition with emotional precision.
In 2023, I became a core part of the founding team at Wibely, a Sydney-based AI-driven entertainment discovery platform reimagining how people find movies, TV shows, music, podcasts, books, and games.
As Head of Business & Product, I played a pivotal role from the ground up in defining the product vision, structuring the platform’s feature architecture, leading multi-functional product development cycles, and driving business-critical initiatives across strategy, operations, growth, and partnerships.
Wibely isn’t your typical social app. It’s an entertainment-tech ecosystem built not just to help people discover what to watch, read, listen to, or play but to rewire how we experience culture. It combines AI-powered recommendations with a human-first curation logic that mirrors how real conversations about art and media unfold.
Everything I do today operates under the umbrella of vamsimusunuri.com—my independent consulting identity through which I collaborate with brands, founders, platforms, institutions, and individuals to engineer product clarity, craft narrative depth, and drive strategic scale.
